Helping Brands Create Social Media Strategies That Work

Using Google Alerts To Monitor Your Brand

Using Google Alerts To Monitor Your Brand

Jan 26, 2013

For many, keeping an eye on mentions of their brand or keeping informed about what the competition is currently doing is an important part of our daily activities. The problem is tracking all of this can sometimes be a daunting task that consumes far more time than we are willing to give to it. Once again Google has an solution to this problem with there Google...

What You Need To Know Before Running A Facebook Contest

What You Need To Know Before Running A Facebook Contest

Jan 25, 2013

If you scroll through your Facebook news feed you’re bound to come across at least one or two contests, promotions or sweepstakes currently taking place by one or more of the pages you have liked. If you look closely at these contests you may discover that the majority of them are actually in violation of the Facebook Page Terms Of Service and because of...

URL Shortening And Expanding Options

URL Shortening And Expanding Options

Jan 19, 2013

With only 140 characters permitted in your tweet it makes sense to maximize the amount of real estate you have for your message and for sharing a link to your content and that is where URL shortening services come in. These services take your original URL which in many cases is 30 or more characters long and squeeze it down to a more manageable size of 10 or...

Linking Your Facebook Page To Twitter

Linking Your Facebook Page To Twitter

Jan 12, 2013

Here is a a really quick and hopefully super helpful tip that you can use to help build fans on your Facebook page, grow engagement and maybe even help you gain a few new Twitter followers. To accomplish all of this all you need to do is link your Facebook page to your Twitter account and this then enables an automatic tweet to be sent every time you post an...

Learning To Use Twitter Lists Effectively

Learning To Use Twitter Lists Effectively

Jan 7, 2013

One Twitter feature that I believe gets no where near enough credit for how powerful it can be is lists. To understand why I think that Twitter lists are an under appreciated and underused feature in Twitter you should first understand what a list is. A list is a group of Twitter users that you or someone else has curated into a meaningful group, when you view...

Using Facebooks Auto-Scheduling Feature

Using Facebooks Auto-Scheduling Feature

Jan 5, 2013

As a brand, one of your goals is to deliver high quality content that triggers engagement with your fans on a daily or near daily basis. In order to accomplish this you would need to be tied to either your computer or mobile phone every day throughout the day and night. For smaller brands it simply  isn’t feasible to either do this yourself due to time...