Automation In Social Media Is Not The Problem

Stop Blaming Automation

I’m a little late to the game on this one but I wanted to comment on it because I believe that automation is getting a bad reputation and has become the whipping boy of social media. Recently, the New England Patriots reached a milestone on Twitter of reaching 1 million fans. I am not a huge NFL fan preferring to spend my time watching the NHL but regardless of how I feel I know that for any organization or individual reaching 1 million followers on Twitter is a huge deal. To celebrate … [Read more...]

Could Rignite Be Your New Social Media Management Tool Of Choice?

Rignite

Around 3 weeks ago I was approached by a representative from Rignite a social media management tool about taking their tool for a test drive. I scheduled a walk through with the very helpful Maureen and she took me through an overview of Rignite, how it compared to other social media management tools and what made it stand apart from those tools as well. I left the webinar not thinking much more about the service until a couple of days later when Maureen contacted me once again and asked if … [Read more...]

The Kumbaya Myth Of Social Media

The Kumbaya Myth Of Social Media

One of the myths perpetuating social media, is that by being a friend, building relationships, getting likes, retweets, repins and having a conversation your business will magically start making additional income. At the end of the day these feel good moments and soft metrics matter very little, what matters is how you translate this strategy into real world dollars and results. A solid strategy that includes conversation, likes and other vanity metrics is definitely possible as long as you … [Read more...]

10 Tools You Can Use To Help Generate New Content Ideas

Content Ideas

We all get stuck from time to time on trying to come up with new ideas we can develop into valuable content that our audience wants to see from us. Personally, for me I find the idea part to be the most time consuming but once I have that initial idea the actual content creation happens very quickly. Fortunately over my time blogging I have found methods that will either help me generate new content ideas or tools that I will use to retrieve content ideas that I have stashed there … [Read more...]

Is Your Google+ Circle Strategy In Need Of A Little TLC?

Upgrade Your Google+ Circle Strategy

Google+ is really an amazing social network full of powerful features that make it easily one of my favourite places to spend my time. Google for its part has done a really great job at creating a social network with advanced features such as Hangouts, Text Formatting, and Circles. Circles are extremely powerful and yet mostly overlooked, but when used effectively they allow you to create a feed of self-curated content that is highly relevant to you. I know just how powerful the Circles … [Read more...]